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What an agent can do

Your agent can do the App Store Connect work for you, from the first build to the next offer. It works through SwiftSales with your own key, and you approve whatever reaches App Review or your customers.

Ship a version

  • Build: uploads the build your agent archived and exported, follows Apple’s processing and answers export compliance. Xcode Cloud builds too, when you ask for one.
  • App Store page: What’s New, description, keywords and promotional text in every language; name, subtitle, categories, age rating, accessibility and the license agreement.
  • Screenshots and previews: uploads them and puts them in order for each device size.
  • Readiness: what’s still missing before you can submit, and App Review’s contact details and notes.
  • Submit and release: submits for review, releases a version that passed, or rolls it out in phases.
  • More for some apps: Game Center, App Clips, Apple-hosted asset packs, routing coverage and alternative distribution in the EU.

Test with TestFlight

  • Groups and testers: creates groups, adds or removes testers, turns public links on or off.
  • Builds: gives a build to groups, writes What to Test and tells testers it’s ready.
  • Feedback: reads the crashes and screenshots testers send.
  • Development: sandbox testers, registered devices, bundle IDs and profiles.

Sell

  • In-app purchases and subscriptions: creates them with their names, prices and availability, and submits them for review.
  • Offers: introductory, promotional and win-back offers, and offer codes.
  • Your app: its price, now or from a date, and the countries or regions where it’s available.

Promote

  • Product pages: custom product pages and product page optimization tests.
  • Events and featuring: in-app events and featuring nominations.
  • Reviews: replies to customer reviews.

Understand

  • Sales: proceeds, downloads, new paying customers, MRR and active subscriptions for any period, by app, product, country or device. These are the numbers SwiftSales shows you, worked out on your Mac.
  • Since a release: the days since a version came out next to the same number of days before it.
  • Reviews: stars, text and country, and Apple’s summary of them.
  • App Store analytics and performance: impressions, sources, sessions, crashes, launch time and hangs.

What you approve

Every agent starts at Read Only, and you choose how far it goes: Draft writes only in SwiftSales, Prepare also changes App Store Connect, and Submit asks you first. Submitting, releasing, prices and anything that can’t be undone wait for your approval on your Mac, every time. See Approvals and access levels.

Your agent never sees your key. Release work needs the App Manager role on your team’s key or on a Release Key; when your key can’t do something, SwiftSales tells you what to add.

Ask it like this

Ship 1.3 to the App Store with What's New in every language.
Give build 1.3 (42) to the Beta group.
Make a win-back offer for the yearly plan.
How did my apps do in the last 30 days?

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Updated Oct 27, 2026