Blog · · Guide

How the numbers are calculated

Every number in SwiftSales comes from your App Store Connect reports. Here is how a sale becomes the figure on your Overview.

Proceeds, not sales

Proceeds are what Apple pays you: what customers paid minus the App Store commission and tax. SwiftSales shows proceeds first, and keeps customers paid one tap away in Revenue Detail.

Customers paid$6,794.13
App Store commission and tax-$2,038.24
Proceeds$4,755.89
Last 30 days

Every day at its own rate

Reports arrive in many currencies. SwiftSales converts each day at that day’s exchange rate, then adds the days up in the currency you choose. Monthly reports use the rate of the 15th.

Apple’s fiscal months

Apple pays by fiscal month, not calendar month. Payment estimates follow the same periods as your payment statements, so FY26 P12 runs from Aug 30 to Sep 26 and is expected on Oct 29.

Next paymentExpected Oct 29
$3,960est.
FY26 P12 · Aug 30 – Sep 26
Awaiting payment report
P1

New paying customers

One-time purchases count non-consumable items only, and free ones don’t count; consumables count toward proceeds, not new paying customers. Trial conversions and direct subscriptions count too.

SwiftSalesLet your agent ship your app.
  • Your agent ships your appClaude Code, Codex, Cursor, Claude or Xcode uploads the build, runs TestFlight, fills in your App Store page and submits for review, through SwiftSales on your Mac.
  • Your sales at a glanceA dashboard on iPhone, iPad and Mac, Home Screen and Lock Screen widgets, the Mac menu bar and one notification a day.
  • Your key, your approvalYour team's key stays in your Keychain, and your agent never sees it. Submitting and releasing wait for you to approve them on your Mac.
  • Straight from AppleReports come straight from Apple to your devices and your own iCloud; no server of ours sees them. An agent you connect reads only what you allow and sends it to the AI service it uses.

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